The Advance Training Class Digital Marketing

expect from our course.

What Is Digital Marketing?

The American Marketing Association (AMA) defines digital marketing as “any marketing methods conducted through electronic devices which utilize some form of a computer, including online marketing efforts conducted on the internet.” 

WThe American Marketing Association (AMA) defines digital marketing as “any marketing

Types of Digital Marketing

As an everyday internet user, you may not be aware of the myriad ways in which businesses attempt to get your attention. Here are some of the most common forms of digital marketing and how businesses use them:

• SThe American Marketing Association (AMA) defines digital marketing as “any marketing engine result pages (SERPs), resulting in a higher rank on the page when a user types in a particular search term.
• Content marketing: A business promotes their product or service through storytelling, subject matter expert interviews, and other unique content in various formats (blogs, videos, podcasts).
• Social media marketing: A business uses their owned social media channels to highlight unique selling points and connect directly with consumers. Social media marketing is an important factor in influencer marketing.
• Email campaigns: A business communicates with customers via targeted emails. They may be segmented by a user’s stage in the purchasing process, which results in tailored messaging in the hopes of producing a desired action.
• Pay-per-click (PPC) marketing: A business promotes their product or service by placing ads on a third-party website. The business makes money anytime a user clicks on their ad.
• Affiliate marketing: A business leverages its relationships with customers by rewarding successful sales. When a purchase is made using an affiliate’s link, the affiliate receives a portion of the sale revenue.

Digital marketing specialists also rely heavily on the information generated by everyday business activities. By conducting data analytics on sales trends or evaluating the strength of their content strategy, they can ensure that the overall digital marketing strategy is supporting organizational goals.

Keep this list in mind as you navigate your digital marketing training options. Once you know the types of digital marketing you’re most interested in, you can tailor your education to learn the skills you need to break into your chosen subfield.

Digital Marketing Skills

There are a handful of skills you’ll need no matter where you set your sights in the digital marketing landscape. You can stand out from the crowd by adding these skills to your repertoire:

• Data analysis
• Content creation
• Search engine optimization (SEO)
• Social media management
• Paid advertising
• Email automation
• Conversion rate optimization (CRO)
• Marketing automation and CRM
• Mobile marketing
• Artificial intelligence tools

Keep in mind that the digital marketing landscape is evolving with the technology that supports it, including generative AI, robust web analytics, and Google Cloud. With new platforms and trends emerging regularly, it’s important to stay agile and adapt to changes. By committing to continuous learning, you can stay ahead of the curve.

Choosing the Right Learning Path

There are a variety of ways to get into the digital marketing field. Your learning path will depend on factors like your prior education, work experience, and career goals moving forward. Here are some questions to ask yourself as you consider your options:

• What is my personal learning style? Do you prefer to learn alongside others, or on a self-paced schedule? Are you looking for an in-person program, an online course, or a blend of the two?
• What is my end goal? Are you looking to acquire specific skills for a career change, enhance your existing skill set, or start a business?
• How much time can I commit to my digital marketing training? Are you able to attend classes full-time, or do you need a part-time schedule to accommodate other responsibilities? 
• What is my budget? Will you need to set aside funds for tuition fees, course materials, software, or other resources? Are there scholarships or financial aid programs to help ease the financial burden?
• Is this program accredited? Do successful learners receive a credential upon program completion? What are industry employers saying about the program?
• How much support do I need in my education? Are you seeking academic and career support? Do you want to find a mentor? Are you hoping to join a professional network through your program?

The American Marketing Association (AMA) defines digital marketing as “any marketing The American Marketing Association (AMA) defines digital marketing as “any marketing The American Marketlearning path that will help you take the next step in your career. Below, we’ll break down different education types and their associated timelines.

Traditional Digital Marketing Education Options

According to the U.S. Bureau of Labor Statistics (BLS), the most common undergraduate degrees for marketing managers are business, marketing, or communication. Learners pursuing a marketing degree may take a combination of foundational courses including:

• Introduction to Marketing
• Business Communication
• Marketing Research
• Consumer Behavior
• Digital Marketing Fundamentals
• Advertising and Promotion

From there, they may progress to more advanced topics in their final years of study:

• Marketing Analytics
• Social Media Marketing
• Content Marketing
• Marketing Strategy and Planning
• Search Engine Optimization (SEO)
• Data-Driven Marketing
• Brand Management

Many four-year degree programs culminate in a final capstone project or internship, which allows students to apply their knowledge and skills in a real-world marketing setting.

Online Digital Marketing Courses and Certifications

If you already have a degree, or don’t have the time to commit to a traditional education, there are other relevant options for digital marketing training. Digital marketing bootcamps, courses and certification programs can get you up to speed in the areas relevant to your career goals in just a matter of weeks. Plus, with options ranging from the general to topic-specific, you can choose a digital marketing certificate that will help you reach the opportunities you’re seeking.

Some of the most common digital marketing certifications include:

• American Marketing Association (AMA) Certified Digital Marketing Professional
• Google Analytics Individual Qualification (IQ)
• Google Ads Search
• Hootsuite Social Media Marketing Certification
• HubSpot Email Marketing Certification
• Meta Certified Digital Marketing Associate
• YouTube Certified